B.S. in Marketing

Why Study Marketing at Rivier?

Marketing executives know the science behind crafting successful marketing plans and campaigns. Before a promotional effort is launched, marketing teams spend hours on market and media research, strategic and tactical planning, understanding consumer behaviors, budgeting, predictive modeling, statistical analysis, ensuring compliance with business laws, and overall project management. Rivier’s B.S. in Marketing helps you be part of that team.

Watch the video to learn more about the education of Business students at Rivier University!

Whether your goal is to work in advertising, social media marketing, sales, or public relations, Rivier’s Marketing degree provides you with the knowledge to succeed. The curriculum provides a combination of theory, skills development, and practical application to real-life business challenges.

In the B.S. in Marketing program, you will:

• Gain industry-specific knowledge that will prepare you to enter in-demand professions
• Develop your critical thinking and problem-solving skills
• Become an effective communicator and collaborator
• Advance your information literacy and intercultural knowledge

Learn in Leading-Edge Facilities

Rivier’s Business and Security Studies facilities underwent a complete renovation in 2022. The facility includes collaboration spaces for project-based learning, cybersecurity labs, a technology hub, and office suites.

These modern spaces align with Rivier’s focus on experiential learning; they provide students with the opportunity to learn in environments similar to the real-world offices and labs where they’ll work in their first professional positions. Engaging with new technologies and working collaboratively instills confidence and prepares students for greater success when they enter the workforce.

Get Ready for the World

You will gain valuable, resume-building experience in an internship that matches your career interests and goals. You can participate in study abroad opportunities ranging from faculty-led, week-long study tours to a full semester spent at a university abroad. In addition to international travel, you’ll find global engagement opportunities right here on our campus in Nashua. From diverse speakers and networking opportunities to participate in student organizations such as the Business Student Association, you’ll enjoy a wide range of educational experiences that will broaden your worldview.