MBA with Concentration in Marketing (Online)

Why Study Marketing at Rivier?

Our MBA in Marketing has ranked in the top 25 of all programs across the country. The Master of Business Administration with a concentration in Marketing gives students a broad-based competency in leadership, problem-solving, and strategic management skills along with key topics in marketing. Students gain skills with specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management.

A Marketing MBA can be your route to a new job opportunity or promotion, and it can help you earn a higher salary. When you specialize your education with a concentration in marketing, you’ll be prepared for a number of careers in advertising, marketing, and more. According to PayScale, employees with an MBA and at least five years of work experience earn a median salary of $75,706. After a decade of experience in the workforce, that salary may rise up to $98,464.

In this program, you will develop a deep knowledge of core business functions and processes and gain skills with specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management.

In this program, you will develop a knowledge of:

• Digital Marketing and Analytics
• Strategies of Innovation
• Organizational Dynamics
• Project Management
• Strategic Brand Management

MBA Concentrations

With concentrations available in three in-demand fields, our MBA programs give you the skills you need for ongoing success. Explore our other MBA concentrations:

• MBA in Management | On Campus or Online
• MBA with a Concentration in Information Technology Management | On Campus or Online

Experience Textbook-free Online Education

Open educational resources (OER) are changing the way we learn and we’ve adopted this format for our MBA in Management and our MBA with a concentration in Marketing. This means digital, openly licensed content is available free of charge to students, and you’ll save about $1,500 in textbook costs. In addition to the cost savings, you will recognize the following benefits:

• Content is available anytime, anywhere on a variety of devices, ensuring you always have access to the resources you need.
• OER courses include engaging features like immersive activities, animations, video, interactive simulations, journals, open courseware, and more.

Where Will Your Degree Take You?

Graduates of the MBA in Marketing program will be qualified for management and leadership positions in both the public and private sectors.

Careers

• Marketing managers and directors
• Advertising executives
• Sales representatives and managers
• Product account managers
• Media planners and buyers
• Market research analysts
• Public relations managers

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