MBA with Concentration in Marketing (Online)

Why Study Marketing at Rivier?

Our MBA in Marketing was ranked number four in the Top 44 MBA in Marketing Degree Programs of 2022, according to Intelligent.com.

The online MBA with a concentration in Marketing gives you holistic skills in leadership, problem-solving, and strategic management. The online marketing MBA program also includes specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management.

A Marketing MBA can be your route to a new job opportunity or promotion, and it can help you earn a higher salary. When you specialize your education with a concentration in marketing, you’ll be prepared for a number of careers in advertising, marketing, and more. According to Payscale, employees with an MBA in Marketing earn a median yearly salary of $96,000, and those with more experience earn a higher yearly salary.

In the MBA Marketing online program, you will:

• Develop a deep knowledge of core business functions and processes
• Gain a specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management

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MBA: Marketing Learning Outcomes

When you finish your degree, you will:

• Develop a deep knowledge of core business functions and processes
• Gain skills in digital marketing and analytics, sales management, and strategic brand management
• Compare and contrast the opportunities provided by technology for an organization
• Utilize effective communication techniques
• Evaluate situations that present potential legal, ethical, and social sustainability issues and develop solutions for those issues

Online MBA: Marketing Curriculum

Rivier’s online, ACBSP-accredited MBA in Marketing program includes 36 credit hours and 12 total courses. The flexible, convenient format will allow you to complete your classes while working full time and maintaining personal commitments. We accept up to nine transfer credits, so you can accelerate your studies and earn your degree at a lower cost.

Core courses include:

• BUS 510 – Accounting For Managers
• BUS 523 – Marketing and New Product Development
• BUS 529 – Economic Analysis
• BUS 550 – Global Finance for Managers
• BUS 574 – Project Management
• BUS 644 – Risk Management and Decision Making
• BUS 779 – Strategies of Innovation

Explore Other MBA Concentration Options

With concentrations available in three in-demand fields, our MBA online programs give you the skills you need for ongoing success. Explore our other MBA concentrations:

• MBA with a Concentration in Information Technology Management: On-Campus or Online
• MBA with a Concentration in Management: On-Campus or Online
• MBA with a Concentration in Healthcare Administration: Online

Degree Requirements

Rivier’s online business and management programs, including the online marketing MBA, provide the knowledge and skills needed to take your career to the next level.

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Where Will Your Degree Take You?

Career Paths with an Online MBA in Marketing

After graduating from the online MBA in Marketing program, you will be qualified for management and leadership positions in both the public and private sectors. Jobs with the best salary include:

• Marketing manager: $135,030 per year
• Advertising, promotions, and marketing manager: $133,380 per year
• Sales manager: $127,490 per year
• Advertising and promotions manager: $127,150 per year
• Public relations and fundraising manager: $119,860 per year
• Marketing director: $92,093 per year