5 Careers in Marketing With the Best Future Outlook

Earning a Master of Business Administration with a concentration in marketing can open up a wide range of career options. Here are some of the career paths for marketing majors with the best future outlook.

Market Research Analyst

Market research analysts are in demand. They research and report market conditions in order to suggest and plan the best strategies for potential sales of a product or service. They analyze what consumers want and what they are willing to pay. Market research analysts convert complex data and information into understandable reports and presentations. The median salary for a market research analyst was $74,680 in 2023, according to the Bureau of Labor Statistics (BLS). The occupational outlook for market research analysts suggests that there will be 13% growth from 2022 to 2032, which is much faster than the average for all occupations.

Marketing Director

The job description of marketing directors can vary depending on the size of their employer. Marketing directors at smaller organizations may be responsible for many of the different creative, promotional, and marketing-related plans. In bigger companies, marketing directors oversee staff operations, marketing and advertising budgets, and business planning. Marketing directors often need industry experience as well as management experience. PayScale reported the average salary for a marketing director is $98,151. Skills in digital marketing, strategic marketing, and branding can raise a marketing director’s salary.

Marketing Manager

Marketing managers aid in their company’s expansion into new markets in order to acquire new customers. New customers, of course, increase sales and profitability. Marketing managers oversee the marketing department or team, research trends, identify marketing opportunities, and help to develop marketing strategies and campaigns. The BLS has reported careers for marketing managers are set to grow 10% from 2020-2030, which is as fast as the average for all occupations. Growth in marketing careers is largely due to the increased use of social media and internet marketing, which are both in-demand skills for recent graduates. The median salary for a marketing manager was $156,580 in 2023, which is higher than advertising and promotions managers.

Business Development Manager

Business development managers use their marketing expertise to acquire new business opportunities that aid in their organization’s growth. They have in-depth knowledge of not only the marketplace but also the competitors. They work with both the sales and marketing departments to strategically plan growth and marketing campaigns that result in profitability. According to PayScale, the average salary of a business development manager is $81,387.

Public Relations Specialist

A public relations specialist is responsible for the public image of a company or product. This includes managing the brand and shaping the public’s perception of the organization and its services. Public relations specialists write press releases, work with the media, collaborate with the marketing team to maintain and develop a specific image, and identity and use social media to evaluate public opinion and research new markets. The BLS reported that jobs for public relations specialists will increase six percent from 2022 to 2032, which is faster than the average for all occupations. The median salary for a public relations specialist is $66,750.


Rivier University’s online MBA with a Concentration in Marketing equips graduates to succeed in today’s competitive marketplace. Students learn in a convenient and flexible online environment that accommodates work and personal schedules. Degree tracks are available in management and information technology management.

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