• Title:
    Professor of Business
  • Department:
    Business and Security Studies

Kevin T. Wayne, D.B.A.



Dr. Kevin T. Wayne has an extensive industry background that includes experience in medical technology, healthcare, and high technology industries. He served several years as a board member of a publicly held medical device firm and was vice president of ONUX Medical, Inc., a successful medical technology start-up company, where he helped raise more than $22 million to fund the enterprise.

Dr. Wayne held managerial positions at C.R. Bard, Smith & Nephew Endoscopy, and Visualization Technology. He has worked in marketing, product development, business development, and logistics functions. He also served as a program evaluator for the Higher Education Commission of the State of New Hampshire’s Department of Education. Dr. Wayne joined the full-time faculty at Rivier in 2003. Prior to Rivier, he served as a faculty associate and adjunct instructor at Worcester Polytechnic Institute and Daniel Webster College, respectively. Dr. Wayne served as Rivier’s faculty athletic representative from 2008 to 2023. Additionally, he has been very active in course and program development.

Dr. Wayne’s research interests include management education, entrepreneurship, technology transfer, new product development, and the marketing of innovations. His most noted publications are Deconstructing Management Maxims: A Critical Examination of Conventional Business Wisdom, Volumes I & II, published by Business Expert Press (New York). He was awarded the Region 1 Teaching Excellence Award by the Accreditation Council of Business Schools and Programs.


  • D.B.A., Nova Southeastern University
  • M.B.A., Southern New Hampshire University
  • B.S., University of Massachusetts, Lowell


  • Management Education
  • Entrepreneurship
  • Technology Transfer
  • New Product Development
  • Marketing of Innovations
  • Sports and Entertainment Marketing
  • Strategic and General Management

Recent Publications and Proceedings

  1. Wayne, K. (2019). Joy of New Product Development and Entrepreneurship. Presented at Academy of Management Annual Conference PDW, Silver Screen Solutions: Teaching Management Topics Using Recently Released Films. Boston, MA.
  2. Wayne, K. (2019). Lessons in Persuasion, Promotion and Selling from Cinematic Hucksterism. Presented at the Northeast Business & Economics Association Conference. Newport, RI.
  3. Wayne. K. & McCosh, J. (2018). Diversity as a Problematic Predictor of Organizational Performance: Issues of Context and Expectations. Journal of Management and Training for Industries. Vol. 5, No. 3:31-50. Special edition “Doing Business in an Interconnected World: Cross-Cultural Issues in Management and Marketing.”
  4. McCosh, J. & Wayne, K. (2018). Valuing the Goodwill and Intangibility of Employee Assets. Proceedings of the 2018 Northeast Business & Economics Association Conference, 2018.
  5. Wayne, K. (2017). Deconstructing Management Maxims: A Critical Examination of Conventional Business Wisdom, Volumes I & II. Business Expert Press (New York).
  6. McCosh, J. & Wayne, K. (2017). Challenging the Maxim: A Paradigm Shift on the Role of the Customer. Proceedings of 2017 Northeast Business & Economics Association Conference, 2017.
  7. Wayne, K. & Spohn, K. (2016). Myths and Moats of Competitive Advantage: Disparities Between Practice and the Strategy Lexicon. Proceedings of Northeast Business & Economics Association Conference, 2016, West Point, NY.
  8. Wayne, K. (2015). Sporadic Value of Business Plans: Process Versus End Result. Presentation at Society for Business Research. Orlando, FL.
  9. Wayne, K. and Hussey, J. (2012). The Contemporary American Mission Statement: Explicit Manifesto or Bemused Corporate Speak. Published in Conference Proceedings of Northeast Business & Economics Association.
  10.  Hussey, J. and Wayne, K. (2012). Mission Relevance and Sector Ambiguity: A Study of S&P 100 Firms. Presented at the American Society of Business and Behavioral Sciences. Las Vegas, NV.