MBA with Concentration in Marketing (Online)

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Why Study Marketing at Rivier?

The online MBA with a concentration in Marketing gives you holistic skills in leadership, problem-solving, and strategic management. The online marketing MBA program also includes specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management.

A Marketing MBA can be your route to a new job opportunity or promotion, and it can help you earn a higher salary. When you specialize your education with a concentration in marketing, you’ll be prepared for a number of careers in advertising, marketing, and more. According to Payscale, employees with an MBA in Marketing earn a median yearly salary of $100,000, and those with more experience earn a higher yearly salary.

In the MBA Marketing online program, you will:

• Develop a deep knowledge of core business functions and processes
• Gain a specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management

MBA: Marketing Learning Outcomes

When you finish your degree, you will:

• Develop a deep knowledge of core business functions and processes
• Gain skills in digital marketing and analytics, sales management, and strategic brand management
• Compare and contrast the opportunities provided by technology for an organization
• Utilize effective communication techniques
• Evaluate situations that present potential legal, ethical, and social sustainability issues and develop solutions for those issues

Online MBA: Marketing Curriculum

Rivier’s online, ACBSP-accredited MBA in Marketing program includes 36 credit hours and 12 total courses. The flexible, convenient format will allow you to complete your classes while working full time and maintaining personal commitments. We accept up to 12 transfer credits, so you can accelerate your studies and earn your degree at a lower cost.

Core courses include:

• BUSS 510 – Accounting For Managers
• BUSS 523 – Marketing and New Product Development
• BUSS 529 – Economic Analysis
• BUSS 550 – Global Finance for Managers
• BUSS 574 – Project Management
• BUSS 644 – Risk Management and Decision Making
• BUSS 699 – Strategies of Innovation

MBA Concentrations

With concentrations available in five in-demand fields, our MBA online programs give you the skills you need for ongoing success. Explore our other MBA concentrations:

• MBA in Information Technology Management (a STEM program): On Campus or Online
• MBA in Management: On Campus or Online
• MBA in Healthcare Administration: Online
• MBA in Cybersecurity Leadership: On campus or Online

Experience Textbook-free Online Education

Business and cybersecurity courses in our MBA programs utilize Open Educational Resources (OER). Digital, openly licensed content is available free of charge to students, and you’ll save up to $1,500 in textbook costs. Content is available anytime, anywhere on a variety of devices, ensuring you always have access to the resources you need.

Where Will Your Degree Take You?

Career Paths with an Online MBA in Marketing

After graduating from the online MBA in Marketing program, you will be qualified for management and leadership positions in both the public and private sectors. Jobs with the best salary include:

• Marketing manager: $161,030 per year
• Advertising, promotions, and marketing manager: $159,660 per year
• Sales manager: $138,060 per year
• Advertising and promotions manager: $126,960 per year
• Public relations and fundraising manager: $132,870 per year
• Marketing director: $104,016 per year