Career Development

Career Planning

Marketing Communications Major Career Planning Options

NOTE: This major is no longer available; this information is for the use of current students enrolled within the program.  

Coordinated promotional messages delivered through one or more channels such as print, radio, television, direct mail, and personal selling. Students majoring in the marketing communications program at Rivier University will gain both theoretical and practical knowledge as they learn the fundamentals of these inter-related fields of communication and marketing. The program’s foundation teaches students strategies of effective communication within the evolving media scene by focusing on the relationship between needs of the audience and the purposes of the communicator. This degree has two distinct features: 

• It is interdisciplinary, combining the fields of communication and business.
• It is practical, requiring internships both in the sophomore and senior years.
Whether a student’s interest is local, national, or global, this degree program will prepare him or her to enter the profession.

 Marketing Communications Major Skills/Knowledge: 

 • Understand principles and practices of public relations and advertising;
• Present publicly and clearly solutions to public relations and advertising challenges;
• Understand the social and ethical responsibilities of a marketing communications specialist;
• Be able to apply problem-solving strategies to marketing communications challenges.

Career paths in Marketing Communications
Much like Marketing, careers for new Marketing Communications graduates are diverse and dependent upon one's interests, abilities, work values, academic emphasis, and practical experience in the field. Because the field is so broad, individuals may specialize in areas such as advertising, brand management, direct response marketing, business to business marketing, marketing research, new product planning, public relations, retailing management, services marketing, sales and sales management, international marketing, marketing systems analysis, and distribution channel management. Entry level positions exist in large corporations, small businesses, profit and non-profit organizations, and government agencies. Field expertise and an MBA graduate degree are necessary for career advancement in management, consulting, public relations, marketing research, and market systems analysis.

Marketing Communications graduates may work as . . . 

The following are titles from across the industry. Some of these jobs may require education or experience beyond a bachelor's degree.)

Communication Coordinator
Marketing Assistant
Promotions Director
Media Planner
Event Planner
Publicist Assistant
Talent Agent
Community Relations Director
Media Analyst
Public Relations Writer
Advertising Executive
Technical Writer
Promotions Agent
Sales Representative
Account Executive
Marketing Researcher
Branch Manager

 Marketing Communications graduates may work within…

Non-profit Marketing
Financial Services

Ways to Increase Employability
The following suggestions will enhance your leadership skills and workplace qualifications, while promoting networking relationships with fellow professionals:
• Pursue elective course work or additional training related to one's professional field of interest.
• Participate in volunteer and service learning opportunities.
• Become an active student member of university, community, or professional organizations.
• Obtain quality practical experience prior to graduation through relevant part-time, full-time, and summer job or internship positions.
• Develop aptitude in computer technology.
• Develop cross-cultural skills for the global market.
• Use every opportunity in and out of the classroom to practice group teamwork skills that will be invaluable in the business world.

Sources of Information on Majors, Careers and Employment in Marketing Communications
• Rivier University Faculty Advisors, Academic Advisors, & Business Administration Department Resources
• Professionals Working in the Field
• Professional Organizations
• Rivier University Career Development Center Counseling Staff, Website & Office Resources

Rivier University's Career Development Center Resources

Effective career decision-making evolves through a process of gathering accurate self-knowledge and significant information about the major or career being explored. The Rivier University Career Development Center offers individual career counseling and career resources regarding self-assessment, career exploration, gaining practical experience, and job searching skills. For more information, contact us at 603-897-8246. The following is a partial list of career resources, available in our office, which may be of interest to Marketing Communications majors:
• Opportunities in Marketing Careers
• Discovering Your Career in Business
• Career Opportunities in Advertising & Public Relations
• Career Opportunities in Television, Cable, Video and Multimedia

Professional & Rivier University Organizations related to Marketing Communications

• American Marketing Association
• Society for Marketing Professional Services
• The Association of Women in Communications
• American Advertising Federation

Career Related Websites for Marketing Communications

• Accenture
• Media Line
• ODWYERPR.COM (Online Access to the Inside News of Public Relations, including a directory of PR firms, PR information, and a jobs corner.)
• New Hampshire Broadcasters Association (Job Bank)
• Massachusetts Broadcasters Association (Job Bank Search for Jobs in Radio or Television)



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