B.S. in Marketing

Innovate, create, and communicatebring new ideas to the marketplace.

Marketing executives know the “science” involved in crafting successful marketing plans and campaigns. Before a promotional effort is launched, marketing teams spend hours on market and media research, strategic and tactical planning, understanding consumer behaviors, budgeting, predictive modeling, statistical analysis, ensuring compliance with business laws, and overall project management.

Rivier’s B.S. in Marketing prepares students to be leaders and contributing members of successful marketing teams. The curriculum provides a combination of theory, skills development, and practical application to real-life business challenges.

Elective courses allow students to focus on their particular areas of interest. And students apply classroom learning in the field with a required internship or capstone seminar, building their resumes and professional networks ahead of graduation.

Rivier University is a College of Distinction.

Department of Business
Rivier's high-quality, hands-on bachelor's and master's programs prepare students for leadership roles in a global environment. For more information, visit the Department of Business.


B.S. in Marketing graduates can pursue roles as:

  • Marketing managers and directors
  • Advertising executives
  • Sales representatives and managers
  • Product account managers
  • Media planners and buyers
  • Event planners
  • Market research analysts

Rivier’s Career Development Center (CDC) provides professional advising, assistance with career or major planning, internship options, job search information, and graduate school exploration. For a complete list of CDC resources, visit the .