Director of Marketing and Communications
Andrea is an integral member of the marketing team, strengthening and supporting the University brand. She works closely with all University departments to produce high quality and timely communications. Andrea is responsible for the creativity and execution of University material, by effectively communicating and coordinating with the Marketing team to ensure that the visual design communicates the desired message. With more than 20 years experience working in an agency setting, Andrea brings the expertise and attention to detail that is essential to supporting Rivier’s dedication to transforming hearts and minds to serve the world.
Michelle focuses on Rivier University's public relations, web and social media marketing, as well as admissions marketing. Having worked in higher education, the private sector, and in various agency settings, Michelle has a wealth of knowledge in advertising, print collateral development, lead generation, email, web and interactive marketing, radio, TV, and video script writing and production. She shares University news and accomplishments on the website, through Rivier’s social media outlets, in Rivier Today, and in the press. In addition to these responsibilities, she writes admissions communications for potential students and their parents and a variety of pieces for other University departments. Michelle earned her B.S. in Professional Studies/Marketing from Boston University and her M.A. in Professional Writing from New England College.