PROFESSIONAL OBJECTIVE

A position in Internet Marketing, web site development and content management which utilizes related experience and education to meet corporate objectives.

SUMMARY

Dedicated professional with six years of experience in Internet marketing (SEO), website development and content management, project management, sales and marketing administration, and customer service.
Strong organizational skills and extensive knowledge of software programs including Microsoft Office, Microsoft Visual SourceSafe, Microsoft FrontPage, PageMaker, Vantive, ACT, ToolBook II Assistant, ToolBook II Instructor, Accrue Insight, Visio 5.0, Photoshop 6.0, Addweb 3 and WebPosition Gold.
Fluent in Spanish

RELATED PROFESSIONAL EDUCATION

Fall 2001 Software Test Automation. Boston, MA (2001)

Developing a Web Site: Hands-On. Boston, MA (2001)

Search Engine Strategies 2001 Seminar. Boston, MA (2001)

Search Engine Positioning Workshop: How to Beat the Competition-4 Week Accelerated, Certificate Program (2001)

Project Leadership- Advanced Course- PMI (2001)

Project Management- The Foundation Course- PMI (2000)

Building and Managing a Budget- (2000)

Certificate on ToolBook II Instructor and Toolbook II Assistant (1999)

PROFESSIONAL EXPERIENCE

Troy Dance Studios Troy, MI February 2002-Present

Web & SEO Specialist, Consultant

Assessed their business requirements, developed a web site redesign plan upon requirements. Identified keywords and created metadata for new website. Currently working with developers on the implementation of the web redesign plan. This effort is being conducted with SEO in mind, since the site will be promoted on all major Search Engines and Directories. Company consists of a chain of Ballroom Dance Studios and they are about to release a series of Instructional Dancing DVDs and Videos. Plans are to market their services and products through their web site.

Progress Software Corporation Bedford, MA August 1999-February 2002

Web Content Manager, Associate, November 2000-February 2002

Reported to Manager, Web Production, eBusiness

Web Content Management: Identified areas that needed new content and ensured that existing content was up to date across all corporate websites. Interfaced with multi-functional teams, reviewing and approving web site content to ensure consistent image was being promoted. Worked with the business to define requirements, designing new pages/sites based upon requirements. Managed own projects and met deadlines. Provided quality assurance, support and training to Web Production Team. Created and maintained site maps for all corporate web sites. Generated eBusiness statistics from ACCRUE, Akamai, KeyNote, bitpipe, and other reporting tools. Managed integrity site testing project (PointForward Solutions, Compuware) for maintenance of web sites.
Demand Generation: Projects with primary focus on SE submission/ranking/optimization (progress.com, sonicsoftware.com, and nusphere.com). Development of web based strategies and implementation. Analyzed and created keywords and metadata for corporate websites. Worked closely with business owners on web site submissions. Monitored/Ranked web sites every two weeks. Presented to business owners reciprocal linking programs, and link programs. Also, guided business owners on promoting web sites in Overture (formerly goto.com) and other paid programs. Managed white paper/content syndication (bitpipe).

Executive Assistant, Research and Development August 1999- October 2000

Reported to VP of Technology

Administrative support and operations within the R&D group.
Development and management of the R&D Internal Website and Directory of eRoom.
Microsoft Visual SourceSafe administrator.
Manage recruiting efforts for R&D team, by engaging with recruiting agencies, establishing interview guidelines, conducting new employee orientation, and implementation of Progress Human Resource policies and procedures.
Planning and execution of quarterly R&D forums to raise awareness within Progress of Key Technologies and drive strategies for exploiting these in our products.

Asymetrix Learning Systems Nashua, NH September 1997-August 1999

Project Management Office Administration

Assessed and recommended improvements for the company Learning Service Intranet. Provided support to Project Managers within the organization.
Provided QA for several CBT projects such as Crisp Publications, RSFC/ABB, and Cahners.

Aimtech Corporation Nashua, NH December 1995-August 1997

Sales & Marketing Administrator

Reported to VP of Sales and Marketing. Promoted from position as Technical Support Administrator.

EDUCATION

Bachelor of Science Degree in Business (1995) Cum Laude, overall grade point average: 3.7 Rivier College, Nashua, NH

Associate Degree in Business Administration (1993) Summa cum Laude, major grade point average: 3.9 Hesser College, Nashua, NH

Business Administration (1990) University of Los Andes, Merida-Venezuela