B.S. in Marketing Communications
Prepare to be a leader in today's global arena.
New media marketing, advertising, public relations, social media management—Rivier’s marketing communications degree teaches students strategies of effective communication within the constantly evolving media world by focusing on the relationship between audience needs and the communicator’s goals.
The curriculum is interdisciplinary, a combination of business and communications, with a focus on practical applications. Students are required to complete internships in their sophomore and senior years. Additionally, students are taught the social and ethical responsibilities associated with their discipline and learn to develop problem-solving strategies for marketing communication challenges.
Rivier University is a College of Distinction.
Department of Business
Rivier's high-quality, hands-on bachelor's and master's programs prepare students for leadership roles in a global environment. For more information, visit the Department of Business.
B.S. in Marketing Communications graduates can pursue roles as:
- Marketing manager or director
- Advertising executive
- Public relations manager or director
- Social media manager
- Content marketing manager
- Product account manager
- Media planner or buyer
Note: Some careers may require additional graduate study.