Dr. Gregory J. Kivenzor
Associate Professor of Business Administration
Phone: (603) 897-8539; Email: gkivenzor@rivier.edu
M.B.A., Global Marketing and Management, School of Business Administration, University of Connecticut
Ph.D., Quantitative Sciences, State University of Geodesy and Aerial Imaging, Moscow, Russia
M.S., Computer Modeling in Environmental Sciences, Environmental University, Odessa, Ukraine
Specialties:
- Strategic management
- International business
- Innovation management
- Marketing management
- Market forecasting
- Entrepreneurship
- Marketing of renewable energy and environment-friendly products
Background
With experience working, teaching and traveling in more than 30 countries, Dr. Kivenzor has a unique perspective on the global marketplace. He held managerial and executive positions at large multinational corporations active in high tech industries: semiconductors, nanotechnologies, precise manufacturing and laser processing. As Founder and Chief Strategist of Bi-Focal Strategies LLC, Dr. Kivenzor advised top management of small and mid-size companies located across the US and as far away as Europe, China and Russia. He developed business strategies, product and technology roadmaps and marketing strategies in B2B, B2C and B2G markets. Prior to joining faculty at Rivier, he held an Associate Professor position at Oregon State University and taught graduate business courses to future scientists.
Dr. Kivenzor serves on the Marketing Committee of the National Professional Science Master Association, Program Committee of the Merrimack Valley Venture Forum. He is a Director of Alumni Society at UConn School of Business and member of the Academy of Marketing Science and Allied Academies.
Publications and Proceedings
Dr. Kivenzor is an author or co-author of 6 publications in refereed journals, 12 in peer-reviewed conference and symposia proceedings, and 15 patented innovations.
The most recent are:
Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets. Academy of Marketing Science Review, (10) 2007. Special Issue ‘Cross-Cultural Issues in Marketing Research.’ Ed. John B. Ford
‘Right’ Things for Left-Brainers: Interdisciplinary Nature of Innovation. Public presentation at TM International, 2008. White paper published at: http://www.bifosllc.com/Right_Things_for_Left-Brainers.pdf