Business

Meet the Faculty

Dr. Gregory J. Kivenzor
Associate Professor of Business Administration

Phone: (603) 897-8539; Email: gkivenzor@rivier.edu

M.B.A., Global Marketing and Management, School of Business Administration, University of Connecticut
Ph.D., Quantitative Sciences, State University of Geodesy and Aerial Imaging, Moscow, Russia
M.S., Computer Modeling in Environmental Sciences, Environmental University, Odessa, Ukraine

Specialties:

  • Strategic management
  • International business
  • Cross-cultural research
  • Innovation management
  • Marketing management
  • Market forecasting
  • Entrepreneurship
  • Marketing of renewable energy and environment-friendly products

Background
With experience working, teaching and traveling in more than 30 countries, Dr. Kivenzor has a unique perspective on the global marketplace. He held managerial and executive positions at large multinational corporations active in high tech industries: semiconductors, nanotechnologies, precise manufacturing and laser processing. As Founder and Chief Strategist of Bi-Focal Strategies LLC, Dr. Kivenzor advised top management of small and mid-size companies located across the US and as far away as Europe, China and Russia. He developed business strategies, product and technology roadmaps and marketing strategies in B2B, B2C and B2G markets. Prior to joining the faculty at Rivier, he held an Associate Professor position at Oregon State University and taught graduate business courses to future scientists.

Dr. Kivenzor serves the Rivier community as a member of the President’s Circle Leadership Committee; Faculty Senator; Associate Editor of the Rivier Academic Journal; and member of the Business Program Advisory Board. He serves a broader academic and business community as a Board Member of Alumni Society at the UConn School of Business; and member of the Academy of Marketing Science, Academy of International Business, American Marketing Association and Association for Consumer Research. He also serves as a Liaison to Global Marketing and Cross-Cultural Research at the International Association for Higher Education Teaching and Learning. In addition, he serves as a textbook reviewer for McGraw-Hill, Taylor & Francis, Emerald Insight, and Routledge publishers; and paper reviewer for the International Journal of Emerging Markets. As a public speaker, Dr. Kivenzor has won multiple contests at Toastmasters International where he holds qualifications of Advanced Communicator and Competent Leader (ACS/CL).

Select Publications and Proceedings

Dr. Kivenzor is an author or co-author of six publications in refereed journals, 12 in peer-reviewed conference and symposia proceedings, and 15 patented innovations.

Some recent works:

Book Chapters:
“Why Economies of BRICS Countries Are Important to Marketers? Key Directions of Research.” (2012). (with Irina Skorobogatykh). Contemporary Economics: Concepts and Models of Innovative Development. Book 1, Plekhanov Russian University of Economics
“New Ideas, New Products and New Ways to Market Them.” (2011). Marketing and New Product Development. Kivenzor, G. (Ed.). McGraw-Hill

Published Papers:
New Ideas, New Products and New Ways to Market Them” (2011). Rivier Academic Journal, 7 (2). 1-5
Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets.” (2007). Academy of Marketing Science Review. (10). Special Issue ‘Cross-Cultural Issues in Marketing Research.’ Ford, John B. (Ed.). 1-20

Published Proceedings:
“Luxury Consumption in BRICS: Rationale behind ‘Irrational’ Consumption Patterns.” (2012). (with Dr. Karen Spohn). Proceedings of the 2012 World Marketing Congress
“Three Dichotomies of Luxury Consumption in Russia.” (2012). (with Roy Toffoli). Proceedings of the 2012 World Marketing Congress
“Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers.” (2012). (with Roy Toffoli). Proceedings of the Academy of Marketing Science 41st Annual Conference

Conference Presentations:
“Subjective Expected Utility and Well-Being: Effects on Luxury Consumption in Transitional Economies.” (2013). 2013 European Conference of the Association for Consumer Research
“Luxury Consumption in BRICS: Rationale behind ‘Irrational’ Consumption Patterns.” (2012). (with Dr. Karen Spohn). 2012 World Marketing Congress
“Three Dichotomies of Luxury Consumption in Russia.” (2012). (with Roy Toffoli). 2012 World Marketing Congress
“Luxury Consumption in Transitional Economies: Role of Subjective Expected Utility.” (2012). IJAS Cross-Disciplinary Conference
“Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods.” (2011). (with Roy Toffoli). The 40th Annual Conference of the Academy of Marketing Science
“The Luxury of Belonging to Middle Class: Marketing to Russian Consumers.” (2011). 2011 World Marketing Congress
“Heritage Brands Meet Prestige Brands in Red Square.” (2009). (with Ludmilla Gricenko Wells). Florida Gulf University Research Conference
“‘Right’ Things for Left-Brainers: Interdisciplinary Nature of Innovation.” Public presentation at TM International, 2008. White paper published at: http://www.bifosllc.com/Right_Things_for_Left-Brainers.pdf

 

Location
Sylvia Trottier Hall

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